Fotowoltaikaonline.pl is the biggest portal in Poland covering the subject of solar energy and its production. Fotowoltaikaonline.pl recommends tested and reliable installation companies as well as offers numerous services which help people make a decision if they are considering the installation of solar panels. In order to support the image of the company as well as increase the linking domains, we decided to use the link-building method, such as a digital PR campaign.
Goals and Results
- Goal: Support in creating the company’s image as an expert in the photovoltaics industry and as a popularizer of renewable energy sources.
- Goal: Obtain at least 50 publications about the company in the online media: industry (construction, real estate, business, finances, technologies, economy, energetics, ecology), local and general.
We acquired 592 publications in the general, industry, and local media.
- Goal: Obtain at least 25 backlinks from authoritative domains.
We acquired 48 links from the domains with the authority of 42.
- Goal: Increase the presence and recognition of Fotowoltaikaonline.pl on the web.
Total reach of publications in media – 2 131 986.
Total value of the publications – 290 166 PLN.
Source: Ahrefs
The increase of domains and linking websites to fotowoltaikaonline.pl from the beginning of the campaign in November 2021.
The campaign’s target group
- The agents from the photovoltaics industry
- People interested in ecology
- People interested in reducing the costs of electrical energy and introducing the changes
- People interested in photovoltaics in a matter of amendments in the regulations
- Media:
– industry media relating to the photovoltaics and renewable energy sources
– media from the industry of economics, finances, energetics, construction,
– real estate, business
– media with a broad reach
– local media
Strategy
- The purpose of the content was to showcase the PV market in Poland when compared to the other European countries and discuss the situation in the particular provinces.
- The crucial aspect for us was to promote the use of renewables, such as photovoltaics, to point out their role in limiting CO2 emissions as well as introduce fotowoltaikaonline.pl as an expert in the field of photovoltaics and as an exponent of renewable energy sources.
- We published the content on the client’s blog and shared the compiled press materials with journalists.
- Due to the press materials and media relations, the report was published in many online media with different reach.
Execution
We chose the current topic, which is widely commented in the media and important for a great part of the society due to the announced amendments in the photovoltaics market and the new system of settling the prosumers.
We decided to use the data from the client and external sources. On their basis, we analyzed what the interest in photovoltaics looks like in the particular provinces and counties.
The report was prepared on the basis of a previously conducted research plan, which assumed researching a few topics concerning photovoltaics in Polish provinces.
What we took under consideration:
- The interest in photovoltaics, depending on the area (the number of requests for inquiries on fotowoltaikaonline.pl website in particular provinces and counties.)
- The interest in photovoltaics in regard to time (the number of requests for inquiries on fotowoltaikaonline.pl website in particular months January 1, 2020 – September 30, 2021.)
- The popularity of the keywords concerning photovoltaics used in Google in particular regions of Poland.
- The number of government grants within the governmental program “Mój Prąd” in particular provinces.
- Recognition of places where the biggest photovoltaic farms in Poland are.
- Discussion on the PV boom (how did the total power of installation increase in Poland every year and how did Poland present itself when compared to other EU countries in terms of rate of increase.)
- Forecast for the future in terms of further development of photovoltaics in Poland.
On the basis of researched fields, we created a photovoltaics map of Poland and a list of counties with the biggest and the smallest interest in photovoltaics.
The report was based on a large amount of data and completed with visually attractive graphics in the form of maps of Poland.
The research was commented by the following experts on energetics, photovoltaics, and ecology: Mikołaj Troczyński (WWF Polska), Tobiasz Adamczewski (Forum Energii), and Adrianna Płonka (fotowoltaikaonline.pl).
Summary
The digital PR campaign for the company fotowoltaikaonline.pl broached an important and current subject, which was the interest of Poles in photovoltaics on the eve of great amendments on the market.
It allowed distinguishing the leaders on the photovoltaic map of Poland and noticing interesting trends, such as eastern regions in Poland opening to renewable energy sources and increasing interest in solar micro-installations to make it before the amendments.
The measured effects show that the subject has aroused a great interest in the national and industry media. The campaign supported the process of creating the image of fotowoltaikaonline.pl as a leader and expert in the field of renewable energy sources.
Effects
592
publications in the general, industry, and local media
48
links from the domains with the authority of 42
2 131 986
Total reach of publications in medi