Content marketing

Your website’s visibility is not just about Google rankings, manipulating search engines and search engine marketing. It’s about combining the right content with online marketing and turning it into a potent digital marketing strategy.

The importance of content marketing for your website.

We live in a content marketing world, because content marketing is one of the most important factors when it comes to implementing a successful online marketing strategy. The right content will help you address your target audience and filter them out from all internet users. Content marketing is also imperative when it comes to digital marketing campaigns. Using the right tone of voice in your email marketing campaign, your social media posts and all your other digital channels will also help you to attract the right audience and create a successful content marketing strategy. 

The right tone of voice and content on your site is of major importance when it comes to search engines. The right content will keep visitors on your site and increase your image as an expert in your niche. Things that are valuable for search engine rankings.

But, at Elephate we know that content marketing is not about fighting for search engine rankings at any cost. It’s so much more! Content marketing combines search engine optimization, PR and brand storytelling into an effective content marketing strategy. It’s still one of the most effective ways of building trust, increasing traffic and generating leads. We can help you to unleash this powerful strategy.

Using content marketing to reach your company’s full potential

We have a coherent approach to content marketing, which is to help you to build an authentic company image. We’ll not only build quality backlinks and attract new users to your site but, first and foremost, we’ll help you develop a long-term relationship with your target audience. 

We hate spam as much as you do. Today’s content marketing is not about buying sponsored articles, keyword stuffing, endless email marketing or flooding random blogs or forums with comments. We know that these are futile marketing efforts and traditional marketing tricks. This is something that works in the short-term only, if at all. In the long run, it’ll probably waste your crawl budget, cost you potential customers or even get you a Google penalty. Content marketing strategies that work are all about creating content for your blog post in the right way.

When collaborating with us you’ll see what you can do with content marketing: effectively fulfil your clients’ needs, constantly increase your online visibility and get users to recognize and trust your brand for the long run, not just for a moment. Invest with us in a long term content marketing strategy that will improve your online content.

Effective content marketing campaigns with Elephate

The very foundation of content marketing is useful, engaging and optimized content. We know how to create it and how to push it in front of your target audience, not only by means of search engine optimization and search engine marketing. We also focus on building healthy links and promoting creative campaigns. This is all part of our content strategy.

We can help you to:

• Boost your online visibility – implement a long-term marketing strategy that will place you right where you want to be in the rankings and will help you get more traffic from organic search results. 
• Attract the right audiences – polish your site’s content and publish new, quality articles with valuable content to get users to come back for more: become the industry go-to and build authority with Google.
• Create and implement a content marketing strategy – a good content strategy is the cornerstone of long-term growth. We’ll work out a detailed content marketing plan tailored to your needs and our keyword research or help you upgrade your current approach.
• Make a buzz around your brand – our creative campaigns get picked up by industry portals and magazines and shared across different media channels (including most social media platforms).
• Improve your content marketing efforts – let us carry out a detailed content marketing audit for you to find out what hinders your site visibility, and how to make it more friendly for users and search engines.
• Get new quality backlinks – building new links to your site is as important as taking care of your on-page content. We reach out to blogs and portals from your niche ourselves – we never spam on your behalf to get a link.
• Take a content marketing course – we offer individual content marketing courses for anyone interested in digital marketing or doing internet marketing for their brands. This can be b2c, b2b, e-commerce, company blogs or other portals. We will teach you how you should be creating content and give insights into email marketing. Besides, we show you how strong online content is written. We can also help you with creating the right social media posts. That way you can reach your social media marketing goals.
• Achieve the results you want  – learn more about content marketing and online marketing from our experts. That way you can use your budget, reach your target audience, avoid any marketing strategy mistakes and see your brand awareness grow. This will definitely help to take you where you want to be with your business.

We’ve been doing content marketing for years. Would you like to see some of our content marketing examples? Check out some of our case studies! 

More than a content marketing agency

Elephate is not just a copywriter, PR or SEO specialist in one – first and foremost, it’s a partner in your business development. That is why we don’t just focus on basic marketing automation tools, we want to get to know your business thoroughly!

To work out solutions tailored for results and growth, we delve into your niche. We analyze your customers’ needs and scrutinize your competitors. We conduct keyword research thoroughly which will help us understand your niche and target audience. Once we know your industry better, we can adjust our content marketing approach to what’s happening there and start to create content. 

In online content marketing, user experience is the most important. That’s why we take the utmost care in the content we publish: it must be factual, engaging and user-friendly. If the existing content needs upgrading, we’re also happy to do that. When you collaborate with us you can rest assured the on-page and off-page content published is valuable, useful and up-to-date.

Transparent approach, clear strategy

You never have to navigate in the dark when working with us. We send clear reports every month where we provide the metrics that matter most to you. This can be stats on new unique visitors, important keywords rankings or the number of backlinks acquired to your site.

We analyze the data and suggest new solutions for your site based on our analysis. You can implement them to get even better results. With specific goals and clearly mapped out online marketing campaigns, it’s easier to employ adequate measures and make your internet marketing more effective.

Your online marketing needs good content

It’s high time your brand got the recognition it deserves. Starting today, you can enhance your business through the best content marketing practices. You’re only a few clicks away from expert content marketing campaigns for your brand. Contact us for details – we’re happy to answer any queries you may have. Let us work on a successful content marketing program that fits your company seamlessly.