What you can learn
Our training sessions let you upgrade your content marketing skills. We’re happy to help you to step up your game when taking care of your company’s online presence or doing content marketing for online stores, company blogs, or other portals. We offer 3 types of internet marketing courses: content marketing, link building, and running a company blog.
The content marketing training course
Here at Elephate, we believe that content marketing is the way to go if you care about your business online presence. All you need to know is how to use the potential of content marketing using engaging content, skillful promotion, and a bit of technical know-how. During the content marketing course you will learn:
- How to draw up a content marketing strategy
- How to improve the areas which affect Google rankings most
- How to get to know the user’s needs
- How to analyze keywords on a website
- How to do keyword research for SEO
- Where to look for content ideas
- How to create content for a target audience
- How to monitor site visibility
Link building training course
The links coming to your site do affect your Google ranking. To build your brand authority and make your website rank higher, you need a good number of quality backlinks from healthy domains. How to get there? With the help of solid content and its effective distribution. Combine content marketing and PR, avoid shady link exchange practices, follow Google guidelines and you’ll not put your site at risk of any algorithmic or manual penalties. During the link building course you will learn:
- Effective ways of natural link building
- The biggest threats of black hat link building /link building done wrong (unethically)
- Ways of using a company blog for link building purposes
- How to reach out to bloggers, editors, and journalists
- Which guest posting tools to use
- Where to analyze links
Running a company blog
A blog is still one of the most effective communication channels for your brand. When done right, it can help build brand authority online. With the established authority your blog will become the industry go-to and attract more and more reputable links and social media interest. Our SEO copywriters and content marketing specialists will make sure you know how to:
- Plan your new publications in your content calendar
- Upgrade old blog posts
- Speak your target audience’s language
- Optimize texts for keywords
- Make sure your content is well-structured
- Insert and describe graphics
- Place internal links
- Effectively promote your blog
- Use your blog for creative content marketing campaigns
Book a course
tailored to your needs
Take a digital marketing course that will meet your business needs. Let us know what’s most important to your brand and our specialists will tailor the course accordingly providing you with specific examples from your niche.
Don’t wait till your competitors know more than you – contact us today to make an appointment. To save time, we can organize the training in your office.